Thanksful

There’s always something to be thankful for. We are counting our blessings this fall and those blessings include you.

The team at The Beach Club Resort & Spa are working hard to welcome you back after Hurricane Sally. While we’re sad we won’t be spending the holiday season together, we’re feeling more thankful than ever this year. Thankful for our wonderful guests and owners. Thankful for our supportive community and amazing construction crews. Thankful for our dedicated team members who’ve taken on new roles and new wardrobes! Hard hats at the beach never looked so good! And, we’re thankful for the chance to rebuild today, so we can all beach again tomorrow.

Together, we’ll make this fall a season of thankfulness and come back next year bigger and beach-ier than ever.

Doral, Catalina & Cottage Opening

We’re excited and grateful to announce The Beach Club will reopen for reservations in the cottages, as well as, Catalina and Doral towers on March 31, 2021, just in time for your annual spring break vacation!

Avalon & Bristol Opening

Avalon and Bristol towers will reopen for reservations on June 30, 2021…perfect timing for those July 4th trips and summer getaways!

* Reopening dates are subject to change based on general contractor schedules.

Sandcastle Girl

We know it’s hard to wait!

That’s why we’re keeping you updated on all of our post-storm progress at our official Hurricane Sally Recovery page. Tune in to follow our recovery efforts and be first in line when it’s time to welcome you back.

Then & Now: Beachier than Ever!

We’re thankful to be making great strides at The Beach Club! Browse these photos to see how far your favorite resort areas have come from the day after the storm to the here and now.

Our Favorite Crew

We’ve traded our sun hats for hard hats and our hammocks for hammers to rebuild your favorite home away from home. Check out these photos of The Beach Club team hard at work (but don’t laugh at our hat hair).

Share the Love!

Show the world your beach love has no limits with a fun “I ❤️ Gulf Shores” Facebook photo frame. Now you can have Gulf Coast flair, anywhere and show your support while we work hard to welcome you back.

Thankful Thoughts from Toby

Toby the Turtle misses his favorite campers! While we’re recovering for you, the kids can still have fun with Toby! Your favorite resort mascot is here with fun holiday-themed activities and crafts to keep the kids entertained at home (so add some peace and quiet to the top of your thankful list).

6 Things We Are Thankful for at The Beach Club

The Gulf Coast is no stranger to the challenges of hurricane season and our little part of the coast is no exception. The Beach Club is working hard to prepare for our reopening in March 2021. Despite the unexpected circumstances, we have so many things to be thankful for as our team works hard to welcome our beloved guests back to our sandy shores.