Our upscale beachfront rentals aren’t the only reason Gulf Shores beachgoers can’t resist The Beach Club. Our renowned resort is also packed with exciting experiences designed to entice and engage all of our beloved guests, from full families to cozy couples and more. If you’re visiting our sandy shores this summer (or any other season), be sure to add these can’t-miss experiences to your vacation schedule.
1. Underwater Shoot & Swim
Find your fins at this unmatched underwater adventure. Guests of all ages can dive into The Clubhouse Outdoor Pool, where our experienced instructors will help you transform into a magical mermaid or a spectacular shark (complete with your very own tail or fin). The entire experience is caught on camera and you’ll receive an official mermaid certificate, offering you a tangible reminder of this memorable family moment.
2. Resort Activities
If you need a break from the sun, sand, and surf, The Beach Club offers a daily roster of activities during the summer to amaze every type of adventurer. From kid-friendly crafts to fitness classes to evening entertainment, you’re sure to find a perfect way to play the day away.
To find your favorite events, visit our activities page. Our weekly resort guide offers an in-depth glimpse into the upcoming week, or check out our comprehensive activities calendar to get a head-start on your family fun.
3. The Spa & Salon
Retreat into The Spa & Salon to relax, rejuvenate, and restore your body and mind. You can enjoy a variety of soothing, skillful services, from full-body massages that melt your muscles with CBD-infused oil to fantastic fails to pampering pedicures. You can even get done up for dinner in our on-site salon that offers stunning hair and makeup services.
4. The Village Lawn
Find your way to The Village Lawn every night of the summer from 6 p.m. to 10 p.m. to experience our area’s best hub of food, family, and fun. This acre-wide area is packed full of food trucks, live music, family games, and more, offering an evening of excitement for every visitor.
5. Snag a Souvenir Shirt
Nothing says “great beach getaway” like a souvenir, and you’ll find plenty of them at The Village Mercantile. This one-stop shopping destination offers a wide range of beach attire, amazing gifts, souvenir shops, and other shore-based sundries.
6. Get Your Game On
Head to The Village Hideaway to try your swing at our state-of-the-art HD Golf Simulator. If you prefer games of chance to chip shots, our amazing arcade and billiards area includes a full array of games to delight guests of all ages.
7. Soak in the Sunset at Coast
Dinner with a view takes on a whole new meaning at Coast, our on-site restaurant that boasts the freshest seafood and stunning beachfront views. Dine on the veranda to soak in a skyline of spectacular color as you savor a scrumptious sunset meal.
8. Delicious Dessert
Silence that scream for ice-cream with a post-dinner trip to The Village Creamery. The sweetest shop on our shores offers treats for the entire family, from cones to cookies to cakes and more.