Book Your Beachfront Holiday Party with Spectrum Resorts

Every visit to Alabama’s beaches is a cause for celebration. And if you already have a reason to party, our sugar-white sands and turquoise waves can add a touch of magic to your special event. Even holidays feel a little more festive when they have our beachfront background!

And with the holiday season fast approaching, it’s time to book the perfect venue for your party. If you don’t want to add to your holiday stress, that probably means a venue with a great location, enough space for all your guests, and a party package that covers every detail. We have good news for your planning committee – you’ll find all of that and more with Spectrum Resorts at The Beach Club in Gulf Shores and Turquoise Place in Orange Beach.

The Beach Club and Turquoise Place are two of the most desirable resorts in the area, and our party packages are designed to elevate your holiday event. When the fun is done, our group lodging rates can give everyone to spend a few days enjoying the beach!

Whether you’re celebrating the season with your company, your colleagues, your clients or your friends, the upscale properties of Spectrum Resorts can provide the perfect setting from start to finish.

Turquoise Place

Experience true holiday magic within the iconic walls of our sparkling resort. You can choose between two private event spaces depending on your size: the Emerald Room (503C), which seats up to 50, and the Sapphire Room (503D), which can accommodate up to 100 guests. Both rooms feature floor-to-ceiling windows and a balcony for breathtaking views of the Gulf.


  • An on-site event planner to ensure a smooth party experience
  • Multiple catering options, including hors d’oeuvres, buffet, or plated meals
  • Customized menu planning
  • Bar Service available
  • Tables, chairs, and linens included
  • Festive satin table runners in red, green, and champagne
  • Indoor/Outdoor spaces available
  • Group room rates available

The Beach Club Resort & Spa

Enjoy a VIP party experience at The Beach Club Resort & Spa. This luxurious resort offers three captivating spaces for a private and personalized event: Gulfview, Island Room, or Coast. Each room seats 50-100 guests comfortably and treats your group to stunning Gulf views.


  • An on-site event planner to ensure a smooth party experience
  • Indoor/Outdoor spaces available
  • Multiple catering options, including hors d’oeuvres, buffet, or plated meals
  • Customized menu planning
  • Bar Service available
  • Tables, chairs, and linens included
  • Festive satin table runners in red, green, and champagne
  • Christmas sounds provided through speakers
  • Discounted group rates

To inquire about hosting your next event please call us at (866) 229-7350, send us an email at

5 Reasons to Stay at The Beach Club Resort and Spa

By Heather Montgomery, Through Heather’s Looking Glass

There are a LOT of reasons to stay at the Beach Club Resort and Spa in Fort Morgan, (just outside Gulf Shores) Alabama. I truly could gush on and on about how much my family loves it there. I decided to pick five of my favorite things to tell you about, and then answer any additional questions that come from the post. Let’s buckle up and get moving!

Why I love the Beach Club Resort and Spa:

The first reason is right there in the name…a spa. Not just any spa, but an Aveda spa, right on property, mere steps away from the condo we stayed in. I was greeted by the lovely smell of Aveda products, and brought back to change in the locker room and brought to a beautiful relaxation space and offered a mimosa. Yes please! There is also coffee and other items available. IF you want to jump in the hot tub, bring your swimsuit and arrive early for your treatments to unwind a bit before hand.

6 Fun Things to Do for Labor Day in Gulf Shores

The Labor Day holiday weekend serves as the unofficial end to summer, so it’s only fitting to spend it at the beach. (Wait a second, did you know it’s warm well into November? That’s right! You’ve got plenty of time to keep on summering. But, we’re also celebrating a staple to beach vacationing – Labor Day in Gulf Shores!)

Take advantage of that three-day weekend and plan a getaway. After all, there’s plenty of sunshine, long summer days, warm temperatures and lots of activities for every member of the family to enjoy during Labor Day in Gulf Shores.

Labor Day Weekend Fun

Fort Morgan - Gulf Shores

Escape Fort Morgan

It’s the summer of 1864 and you’re a Federal spy captured by Confederate soldiers during the Battle of Mobile Bay. Your job is to find a defensive map and escape route. It’s the challenging scenario for the Espionage at Mobile Point escape room at Fort Morgan Historic Site. The hours are 10 a.m. and 2 p.m. on Wednesdays and Saturdays, so your options to be a spy are limited. Be sure to reserve your time in advance!

Address: 110 AL-180, Gulf Shores, AL 36542

Alabama Gulf Coast Fishing

Set A Hook

Celebrate the end of summer with a charter fishing excursion, either inshore or offshore. Book with one of the experienced local captains who will take you right to the fish during your Labor Day in Gulf Shores.

Labor Day Celebration at OWA

Wrap up your summer and celebrate Labor Day Weekend with an epic fireworks show at OWA on Saturday, Sept. 3. The fireworks go off at 8:45 p.m. sharp. This show is timed perfectly with music and can be seen throughout the entire property at OWA in nearby Foley. 

Address: 100 N. OWA Blvd. Foley, AL 36535

Labor Day Car Show

Returning for its third year, the OWA Labor Day Car Show is back on Saturday, Sept. 5! Cars of all makes and models will be on display throughout the Southern-style streets of Downtown OWA. With hot rods and custom builds lining the street, this car show is picture perfect.

Address: 100 N. OWA Blvd. Foley, AL 36535

Listen to the Music

For those about to rock….Parker McCollum will take the stage at The Amphitheater at The Wharf in Orange Beach! Come down and also hear your favorite tunes from Corey Smith and Frank Foster.

The Wharf Address: 4550 Main St., Orange Beach, AL 36561

Kids activities at The Beach Club

Enjoy the Amenities

A stay at The Beach Club provides everything you need for a memorable Labor Day in Gulf Shores, including great amenities and a fun line-up of kids and family activities. Get as involved as you want, or kick back and relax by the pool, at the beach or on your balcony. Spread out and enjoy five football fields of private beaches, treat yourself at The Spa or indulge in your favorite dishes at Coast Restaurant & Sushi Bar.

As a Spectrum Resorts guest, you get priority reservations when it comes to booking a beach chairs, umbrella or other services. But reserve your beach chair early. It is a holiday weekend, after all.

And, remember that our guests enjoy a hassle-free vacation guarantee including freshly laundered coverlets with every stay, complimentary resort activities, onsite maintenance and housekeeping, and more. And, who could forget the 10% discount on dining, shopping, and spa when Spectrum guests use resort charging privileges!

Book your stay at The Beach Club, a secluded resort on the Fort Morgan peninsula for one more great summer hoorah over Labor Day in Gulf Shores.

Keep Cool at The Beach Club Resort and Spa

Alabama’s Gulf Coast is an exciting place to visit, even in the dog days of summer when temperatures soar. Guests of The Beach Club Resort and Spa have some refuge from the heat with a few suggestions that’ll keep you cool and comfortable all summer long.

Rent beach chair sets with an umbrella on the beach. Spectrum guests receive priority seating on the front row (subject to availability) and can book in advance through The Beach Club app. You’ll be surprised at the difference a little shady spot can make.

Plan to break for lunch in the hottest part of the day (noon – 2 p.m.). Choose lunch and naps in the room if you have littles or take the family to The Village Hideaway (located at the main entrance) for lunch and cocktails.

The Clubhouse at The Beach Club

Hit the pool instead of the beach when it’s super hot. Lots of people are headed inside to beat the heat and enjoy lunch, so the pool might be less crowded and definitely cooler, particularly if you stay in the water.

Cool off with a frozen drink at Gulfside Bar & Grill where you’ll also find snacks, small plates and fantastic burgers. Gulfside overlooks The Clubhouse pool and has an awesome Gulf of Mexico view as well.

Take an ice cream break! Head over to The Village Creamery and satisfy your sweet tooth while noshing on hand-dipped ice cream, dipping dots, key lime pie sundaes or cookies and cream sundaes. Spectrum guests under the age of 18 receive FREE cone vouchers at check-in.

Enjoy mornings outdoors, retreat indoors during the hottest temperatures, then head back out as the sun goes down. Families LOVE evenings at The Village Lawn (open seasonally) where there are food trucks, drinks, music, games/activities and space for the kids to run off extra energy. Don’t forget to show your Spectrum wristband for a 10% discount on all food and non-alcoholic beverage purchases.

Book a spa appointment during the hottest part of the day. Not only will you escape the heat, but you’ll be pampered head to toe.

Keep yourself hydrated with lots of water, popsicles, or water-packed fruits especially when the sun is scorching. And, don’t forget to reapply sunscreen often!

Be safe and not sorry by booking a condo or cottage directly with Spectrum Resorts. Summer is a busy season, and we want you to have your favorite condo or cottage!

If Tennis is Your Racquet, The Beach Club is Your Kind of Place

The Beach Club Resort and Spa by Spectrum Resorts is a premier vacation spot on Fort Morgan featuring family-friendly, luxury condominiums and cottages, onsite dining, private access to the beach, a full-service spa and salon plus lots of other amenities. Recently, we’ve added one more big reason to visit—a new tennis pro offering lessons and classes!

Joey Carney, Tennis Pro at The Beach Club

The decision to bring Joey Carney to The Beach Club has proven to be exciting for the resort where lighted Rubico clay courts have been part of the landscape for many years. Joey has a resume filled with stellar affiliations and is the former Head Professional for Club Med Resorts as well as Ritz Carlton Key Biscayne Florida. Joey trained at The John Newcombe Tennis Academy and has successfully built tennis programs all over the world.

Joey is a USPTA Elite Professional, Pro-1 Rating Tennis Canada and a USRSA Master Racquet Technician who loves giving lessons to people of all ages and skill levels.

Keeping it fun is key for Joey who truly loves being on the court looking for ways to connect and make memories on and off court. When not on the court, Joey can be found enjoying our white-sand beaches and spending time with his family, including Zoey, his rescue dog. Fun Fact: Joey collects vintage tennis racquets!

Tennis Lessons & Classes

Visitors to The Beach Club who love tennis are in luck as there is a full suite of opportunities to join a class or take some lessons with Joey. Fit to Hit Cardio Classes are open to all levels on Tuesdays at 10 a.m. and to Intermediate and Advanced players on Thursdays at 10 a.m. Bring the kiddos on Mondays and Wednesdays at 10 a.m. for Kids Tennis Drills. There are also private and group lessons available for 30-60 minutes.


The tennis courts are open from 9 a.m. – 10 p.m. daily and may be rented by the hour (Spectrum Resort guests are free).

Visit The Pro Shop to purchase tennis balls and logo merchandise. Open 8 a.m. – 2 p.m. Monday – Friday, The Pro Shop offers racquet rentals (complimentary for Spectrum Resort guests). After 2 p.m., racquets can be checked out at The Clubhouse Desk.

Don’t forget to show your Spectrum Wristband at The Pro Shop for 10% off. Call ahead for court reservations or to schedule lessons at 251-540-1340. There is also a form for lessons and classes online

Of course, all tennis fanatics know that a fun vacation including such sporty amenities like these begins with booking the most perfect accommodations for your family. Check out The Beach Club Resort and Spa today and start dreaming of sun-kissed days on Alabama’s Gulf Coast.

Our Favorite Summer Activities in Gulf Shores and Orange Beach

Guests at The Beach Club Resort & Spa have many onsite amenities and activities to keep the family busy. However, sometimes wanderlust sets in and there’s a need to explore. We have some ideas to help you navigate the best summer activities in Gulf Shores and Orange Beach.

Happy Trails

Gulf State Park is a fantastic place to go to get face-to-face with nature and enjoy a little exercise as well. Head over to the Park’s Hugh S. Branyon Backcountry Trail system where you will find 26 trails within nine distinct ecosystems making up over 28 miles of paved pathways. Connecting Gulf Shores and Orange Beach, these trails offer opportunities for hiking, biking, skating, rock climbing, watching wildlife, plant and tree identification, nature photography and more!

Aside from the trails, Gulf State Park offers adventure on the Fishing and Education Pier—the largest pier in the Gulf of Mexico and the state’s only public pier in the Gulf. Wet a line and enjoy fishing as a family knowing everything you need is available right on the pier. Purchase a saltwater fishing license, bait and tackle, snacks from the concession area and take home some neat souvenirs from the retail store. Want more? Consider attending Angler Academy, a two-hour signature experience where you’ll be thoroughly introduced to saltwater fishing.

Also check out Coastal Segway Adventures for guided Segway tours on the Hugh S. Branyon Backcountry Trail. It’s an exciting way to enjoy and learn more about Gulf State Park. Save time by signing waivers online and please note you must be at least 12 years old to participate.

Get on the Water

There’s no place better than Gulf Shores and Orange Beach for finding things to do on the water. There are lots of places scattered throughout the area that rent paddleboards, kayaks, jet skis, cat boats and other water toys. You can also rent watersports equipment directly on the beach at The Beach Club!

Try your hand at something new like snorkeling. Get an close-up view of marine life thriving in Alabama’s Gulf Coast waters. You might see stingrays, crabs, jellyfish, sea turtles, and more! Don’t own a mask and fins? No worries! You can find them at retailers or local dive shops. And, don’t overlook the fun experience of a guided snorkeling tour.

Parasailing is another great way to spend time on the water and have a thrilling experience! Imagine yourself soaring high above the turquoise Gulf of Mexico waters, feeling the breeze and adding a new perspective to your view of Alabama’s Gulf Coast. 

Take a sunset cruise, search for dolphins, or maybe go deep-sea fishing. No matter your preference, there’s a boat for you. For boating, cruising, fishing or sailing excursions, booking early is best to ensure a spot for your family. (Pro tip: Consider a concierge service like The Beach Moms to book all of your reservations from dining to activities. You’ll have one less thing to remember and peace of mind for your vacation.)

Family-Friendly Fun

History buffs will love touring historic Fort Morgan. Spend an afternoon walking the grounds, hearing the stories, climbing the walls (yes, really!) and imaging where the battles actually took place. Save some time for the onsite museum and check the Fort Morgan website for daily/weekly events.

What’s a vacation without some friendly competition in a round of mini-golf or laser tag? Visit Adventure Island for fun in the sun riding bumper boats or go-karts, or some arcade shenanigans. (Pro tip: Look for a discount coupon on their website and print it at home.)

You just can’t beat a day at the award-winning Alabama Gulf Coast Zoo with exhibits, animal encounters, a carousel, and a cool new location! Make memories for a lifetime with experiences like holding a baby kangaroo, playing with a lemur, or hanging out with a sloth. Be sure to dine onsite at the Safari Club, Alabama’s first Green Certified restaurant. The décor is beautiful and fun, and the menu is spectacular.

No matter what special activities or experiences a vacation day holds, make sure your planning starts with booking a fabulous condo with plenty of room for your family. Comfort at the end of every day is key to a successful trip.

How to Spend July 4th in Gulf Shores

The Alabama Coast does a bang-up job of celebrating Independence Day with plenty of all-American activities set around the area. If you visit Gulf Shores during the Fourth of July holiday, there’s no shortage of activities and events that will help you celebrate this country’s independence. Your holiday stay may be one for the scrapbook with a little planning.

Independence Day Fun at The Beach Club

Spectrum Resorts guests staying at The Beach Club Resort and Spa will have access to plenty of patriotic-themed events that the entire family can enjoy, so pack your red, white, and blue!

Let freedom ring with Fort Morgan’s largest fireworks display — Beachfront Fireworks Show at The Beach Club! Scheduled for July 4 at 9 p.m., guests look forward to our fireworks show every year.

Join the fun with the VIP Party on the beach from 7-9 p.m. on July 4 and you will already have reserved beach chairs for The Beach Club’s evening fireworks show. This fun, family party will include fire pits, s’mores, patriotic-themed glow items, goodie bags, music and fire entertainers — something for everyone at every age. VIP passes are available for $25/person and may be purchased by calling Excel Beach Services at 850-353-3276.

The Beach Club’s happening hangout, The Village Lawn, will also offer plenty of fun for July 4th visitors. Grab a delish dinner at one of the food trucks and listen to live music in a relaxing atmosphere. There’s space for the kiddos to run off some energy and play games while adults rest easy after a long beach day.

More July 4th Fun in Gulf Shores

If you decide to stray from your resort, the City of Gulf Shores Independence Day Celebration fireworks display begins at 9 p.m.Fireworks will be launched from the Gulf State Park Fishing and Education Pier.

For years, the Flora-Bama 4th of July Party has attracted many visitors, as well as locals, to nearby Perdido Key. This year will be no different with events starting on July 2 and running through July 4. Saturday’s lineup (July 2) is star-studded with scrumptious Bar-B-Q, the Miss Firecracker Bikini Contest, the annual Freedom Run and live music.

Pack up the family and head to The Wharf in Orange Beach for an Independence Day Street Party beginning at 5 p.m. on July 4 and going until the fireworks wrap it up at 8:45 p.m. Admission and parking are FREE, and activities range from $5-$10. Celebrate the holiday with tons of family-friendly activities like a bubble zone, bounce houses, a surf simulator, face painting, camel rides and, of course, a SPECTRA light show! Looking to get some exercise this holiday? The Wharf is also hosting the Shark Run, 5K Run and 5K Competitive Walk earlier in the day from 7-11 a.m.

Downtown OWA is also a great spot to enjoy Independence Day fireworks! Located in Foley (half an hour or less from Gulf Shores), OWA is a theme park, water park and entertainment district with shopping and restaurants. Fireworks will begin at 8:50 p.m.

Concierge Services at The Beach Club

Eliminate the hassle from your holiday beach trip by utilizing The Beach Mom’s Concierge Package. Allow The Beach Moms to shop for groceries and stock your condo’s pantry and fridge before you even arrive. They can arrange reservations at your favorite restaurants (on- or off-property), excursions, photo shoots or mid-stay condo cleanings. The list goes on and on with suggestions to free up your time plus add experiences and beautiful memories to your vacation.

If your family is on the hunt for the perfect destination to celebrate Independence Day, consider Gulf Shores and The Beach Club Resort and Spa. Your visit starts by booking one of Spectrum Resort’s upscale condos or cottages on the white-sand beaches of the Fort Morgan peninsula.

7 Spring Events in Gulf Shores You Don’t Want to Miss

Winter is on its way out, which means it’s time for the Alabama Gulf Coast to spring into warmer weather, longer days and lots of outdoor fun. In Gulf Shores, our local spring season is marked by fun festivals and exciting events that beckon us all to gather outside and celebrate our coastal lifestyle. If you’re ready to get into the spring spirit, book a trip to The Beach Club and mark your calendar so you don’t miss these top spring events in Gulf Shores.

Ballyhoo Festival

March 5-6, 2022
Gulf State Park

Do you Ballyhoo? If not, you definitely should! This popular festival kicks off the spring season with 2 full days of fine art, cultural displays, local food vendors, and live music. The 8th annual event includes an exciting presentation on the history of the Poarch Creek Indians, a fiddle/banjo competition, a fun children’s area, live art demonstrations and more.

Orange Beach Festival of Art

Orange Beach Festival of Art

March 12-13, 2022
Orange Beach Waterfront Park

This fine arts festival has been the area’s first rite of spring for nearly 50 years. The weekend-long event celebrates visual, performing, musical and culinary arts by showcasing the talents of over 100 artists and vendors working in a variety of media.

The Wharf Boat and Yacht Show

March 18-20, 2022
The Wharf in Orange Beach

The Wharf Boat and Yacht Show is the year’s can’t-miss event for boating enthusiasts. Attendees can purchase a new boat or yacht, top off their fishing tackle, learn about the industry’s latest marine technology and celebrate their love of vessels with thousands of fellow fans. The 2022 show will include over $100 million in boats and marine products, exciting exhibitor displays, instructional seminars, live music, and more.

Mullet Toss

April 22-24, 2022
Flora-Bama Lounge & Oyster Bar

The Interstate Mullet Toss & Gulf Coast’s Greatest Beach Party is a unique and legendary event that draws thousands to the iconic Flora-Bama each April. Participants in the Mullet Toss throw a dead mullet (that’s a really large fish) across the Alabama/Florida state line with awards going to those who can toss their fish the farthest. You don’t have to participate to join the party, which includes lots of fun activities, great music, local food and free-flowing cocktails.

Bama Coast Cruisin’

April 28-30, 2022
The Wharf at Orange Beach

If you love classic cars, cruise over to the Bama Coast Cruisin’ festival for one of the biggest auto displays in the area. This family-friendly festival includes a full weekend of amazing cars, fun events, good food and exciting entertainment. Plus, it’s totally FREE!

Gulf Coast Hot Air Balloon Festival

May 12-14, 2022

Enjoy high-flying adventure at this fun family festival that celebrates hot air balloon aviation. Attendees can enjoy aerial activities like tethered balloon rides, twilight balloon glows, dramatic flight displays and more. Those who prefer to keep their feet firmly on the ground can also enjoy live music, local arts and crafts vendors, kids activities, local food vendors and other forms of family fun.

The Hangout Music Festival

May 20-22, 2022
The Hangout

One of the last spring events in the area is also one of the biggest. This iconic beachfront music festival presents a full roster of A+ musical acts from a variety of genres. Festival-goers can also enjoy daily beach parties, beach volleyball tournaments, carnival rides, delicious local seafood and more. The Beach Club offers exclusive ticket and lodging packages, but limited quantities are available!

Book your stay at The Beach Club Resort & Spa to enjoy a truly spectacular spring in Gulf Shores. Our upscale, family resort is conveniently located near the best events on the coast, allowing you to fill your days with amazing amenities, friendly service and family fun. Book your spring stay today!

6 Reasons to Spend Spring Break in Gulf Shores

Going to the beach is one of the most popular ways to spend the spring break holiday – but which beach is best?

We may be biased, but we vote Gulf Shores – especially if you’re traveling as a family. From our spacious shorelines to our fun area attractions, our beautiful beach destination was made for great family getaways. Condos in Gulf Shores fill quickly so you’ll need to book fast – but first, check out these six reasons that even your kids will love spending spring break in Gulf Shores.

Family plays on Alabama's Beaches

1. Beautiful Beaches

While some beaches are great to look at, their shorelines are strewn with rocks and seashells that make stepping on a Lego feel like a soothing foot massage. Many areas are also still quite chilly during spring, which can make taking a Spring Break swim feel more like wading through a snowstorm.

In contrast, Gulf Shores and its sister community, Fort Morgan, boasts soft sugar-white sands and turquoise waters that are great for swimming and strolling. However, if the water is still a little too chilly for you, The Beach Club offers a heated indoor pool.

2. It’s Fabulous for Families

While other popular places are catering to college kids, Gulf Shores is built around stress-free family fun. The city of Gulf Shores works hard to keep our area appropriate for all ages through beach-wide bans on alcohol, tobacco, raucous partying and other public nuisances, especially during spring break. That means you can comfortably bring your children to swim, sunbathe, and build sandcastles knowing their safety – and your sanity – are never at risk. When you vacation at The Beach Club in nearby Fort Morgan, you can enjoy the family-friendly atmosphere even more. The resort is secluded with five football fields of private beaches and a variety of complimentary kids activities for guests booking direct through Spectrum Resorts.

Alabama Gulf Coast Zoo

3. Activities for All Ages

Nothing brings down a great Spring Break faster than hearing “I’M BORED!” Luckily, you can banish boredom from your vocabulary during spring break in Gulf Shores because the area is full of amazing attractions and activities for all ages. You can enjoy an excursion at the Alabama Gulf Coast Zoo (you’re never too old to cuddle a kangaroo); book a family fishing charter or sunset dolphin cruise; or take on a thrilling theme park (perfect for those picky teens.) Of course, there’s plenty to do at The Beach Club, too!

Poolside Cabana Rentals at The Beach Club Resort Gulf Shores Alabama

4. Fun Family Dining

Sandy kids and white tablecloths are not a good mix. That’s why Gulf Shores has a variety of dining options designed just for families – places where kids can be kids, parents can relax, and everyone can enjoy a delicious meal. Restaurants like LuLu’s and The Hangout include full play areas and fun kids activities to keep them entertained as you eat, and parents will love listening to local live music and sipping on custom cocktails. The dress code and atmosphere are casual, and the menus feature classic favorites for even the pickiest eaters (so no need to pack your own nuggets.) In addition, the poolside Gulfside Grill at The Beach Club’s clubhouse is perfect for burgers, wraps, salads and your favorite cocktails. Order up your favorite beach eats while the kids take part in the Cannonball Contest or Bellyflop Contest!

5. A Stress-Free Stay with Spectrum Resorts

When you stay with Spectrum Resorts at The Beach Club for spring break in Gulf Shores, you aren’t just getting a place to stay – you’re securing a stress-free vacation experience. Our guests enjoy exclusive perks unavailable to those who book with other rental providers – things like committed on-site staff, strict cleanliness guarantees, discounts on dining and retail outlets, cashless charging, priority reservations at resort facilities, and more. There’s nothing dreamier than not having to stress over details!

6. Spring Break in Gulf Shores is Better at The Beach Club

Make your spring break in Gulf Shores getaway even greater by staying at The Beach Club! Our beachfront resort makes it easy to enjoy all the best benefits of the beach right outside your door. You’ll enjoy easy access to our beautiful beaches (and priority beach chair rentals!) as well as the clubhouse’s large indoor and outdoor pools. You won’t have to go far for family fun – you’ll find everything from complimentary kids activities to water sport rentals to shopping and spa services right on the resort. We even have multiple on-site restaurants that provide our families with fun and food for every meal!

Ready to spring into your best break ever? Book your spring break stay at The Beach Club today!

5 Christmas Gifts for Beach Lovers

It’s not always easy to find the perfect Christmas gift – unless the person on your list is a bonafide Beach Club lover! In that case, you’ve got plenty of excellent choices to help them celebrate their love of the Alabama Gulf Coast. Here are some great ideas to help you get inspired.

Facial at The Spa

A Soothing Session at The Spa & Salon.

If they visit the beach to relax and recharge, you can help them capture that soothing self-care with a gift certificate to The Beach Club’s full-service spa facility. They’ll be able to choose whatever service suits them best, from a muscle-melting massage to a full body polish to a color-and-cut and more. No matter what they choose, The Spa & Salon’s expert staff and luxurious facility are sure to leave them feeling even better than a day at the

Coast restaurant

A Gift Card to Coast Restaurant.

If they love to savor our fresh Gulf Coast seafood, treat them to a memorable meal at one of our area’s best beachfront restaurants. Their culinary creations feature only the best ingredients in creative coastal dishes like lobster mac and cheese or parmesan crusted red snapper. It doesn’t get fresher than their spectacular sushi! Beyond the fantastic food, Coast can also provide a feast for the eyes thanks to their spacious outdoor veranda that allows guests to dine in plain view of our amazing Alabama beaches.

Some Gulf Coast Gear.

Help them show their love for the Alabama Gulf Coast with some local logo wear! The Village Mercantile offers a large selection of trendy logo merchandise, from t-shirts to beach towels to tumblers and more. The items are always high quality and can ship to anywhere in the U.S.! Plus, if you order while staying at The Beach Club as a Spectrum Resorts’ guest, you’ll get 10% off your purchase!

The Hot Shop

A Piece of Local Artwork

A piece of local artwork can help them bring a little piece of the Gulf Coast into the comfort of their home. There are a variety of art galleries in the area where you can purchase unique pieces made by local artists. You’ll be giving them a one-of-a-kind coastal creation while also supporting a local artist!

Couples Getaway in Gulf Shores

A Great Gulf Coast Getaway.

Of course, there’s no better gift for the beach-lover in your life than spending some quality time at their favorite place! Book a trip to our resort and surprise them in creative fashion – you can give them a Gulf Coast souvenir, frame your booking reservation, or even leave some shades and sunblock under the tree. There’s no bad way to announce a beach vacation!