Your Private Stretch of Paradise in Gulf Shores
With a private shoreline stretching the length of five football fields, The Beach Club offers the kind of space that invites you to slow down, spread out, and savor every moment. Here, mornings start with seashell hunts and the sound of gentle waves, afternoons melt into sandcastle kingdoms, and evenings glow with sunset strolls beneath the stars. It’s not just a beach; it’s where your family’s favorite memories are waiting to be made.
For accessible beach or wheelchair equipment, call our friends at Beach Power Rentals (251-351-9590) or Beach’n Buggy’s (251-978-8051).
Beach Chair + Umbrella Rentals
Spend more time enjoying the beach instead of fooling with the hassle of lugging down your own beach chairs and umbrellas. Renting beach chair sets is the most convenient and relaxing way to enjoy your beach time.
Spectrum guests receive preferred available seating. For all guests, beach sets may be reserved on a walk-up basis.
Location: On the beach at the far south of the resort
Cost: Starting at $54 per day
Hours: Available seasonally 9 a.m. to 5 p.m. daily
Reservations: Spectrum Guests enter your reservation info into your Spectrum Resorts app
Non-Spectrum Guests, call Excel Beach Services at 1-850-353-3276
Beach Chair Pricing
Spectrum Guests get 10% off all rentals when charging to their room.
Rates below include tax.
| Rental | Spectrum Front Row Set | Non-Spectrum Front Row Set | Spectrum Back Row Set | Non-Spectrum Back Row Set | Spectrum Oversized Umbrella | Non-Spectrum Oversized Umbrella |
| Daily | $54 | $60 | $49.50 | $55 | $54 | $60 |
| 2 Day | $97.20 | $108 | $89.10 | $99 | $97.20 | $108 |
| 3 Day | $145.80 | $162 | $134.10 | $149 | $145.80 | $162 |
| 4 Day | $194.40 | $216 | $178.20 | $198 | $194.40 | $216 |
| 5 Day | $243 | $270 | $223.20 | $248 | $243 | $270 |
| 6 Day | $291.60 | $324 | $267.30 | $297 | $291.60 | $324 |
| 7 Day | $340.20 | $378 | $312.30 | $347 | $340.20 | $378 |
Single Chair: Spectrum=$18/day, Non-Spectrum=$20/day
Single Umbrella: Spectrum=$27/day, Non-Spectrum=$30/day
Side Table: Spectrum=$9/day, Non-Spectrum=$10/day
Watersports Rentals at The Beach Club
Give your beach day a boost with watersports rentals that offer even more fun in the sun. Excel Beach Services and Top Tier Watersports make it easy to paddle, play, and splash your way through beach season with a variety of on-site water activities for the whole family.
Non Spectrum guests will be charged a $7 registration fee for a day pass to the property.
Excel Beach Services
Location: West side of the beach
Hours: 9 a.m. – 4 p.m., weather permitting
Book: Rentals are available on a first-come, first-serve basis
Paddleboard Rentals
1 hour – $35
4+ hours – $140
Includes paddles and life jacket.
Kayak Rentals
1 hour – $35
4+ hours – $140
Includes paddles and life jacket. Tandem kayaks available.
Top Tier Watersports
Location: The Beach
Hours: Spring, Summer, Fall (weather permitting)
Book: Reservations can be made by calling 251-616-3613.
Jet Ski Rentals
½ hour- $85
1 hour – $140
Includes life jacket.
Parasailing
$85 per person
Single, double, and triple rides available.
Banana Boat Rides
$30 per person
Includes life jacket.
Beach Campfires
When the sun clocks out, the real magic clocks in. Our sunset and after-dark beach campfires turn ordinary nights into family legends. Settle into your chairs, roast the perfect s’more, and let the kids battle it out for best ghost story. Planning a reunion, rehearsal dinner, or just a memory-making night with your crew? Our campfire packages — plus some seriously fun add-ons — take your gathering from sweet to unforgettable.
Location: All campfires will be set up behind The Clubhouse down the middle boardwalk
Cost: Starting at $299
*No room charges available for Beach Campfires
Starting times are 6:30 p.m. and 7:30 p.m. | | 2 hours of service
Reservations: Spectrum guests may book via the Spectrum app. Enter your reservation information to receive your 10% discount.
Non Spectrum guests, call Excel Beach Services at 1-850-353-3276.
All guests can book campfires on Excel’s website.
Packages
Spectrum guests receive 10% off prices listed below.
Couple’s Campfire
- *This package is for two people only. No customization allowed.
-
- 2 beach chairs
- 4 ice cold waters
- 1 fire pit with attendant
- 3 tiki torches
- 1 six-foot table with tablecloth
- chocolate covered strawberries
- s’mores kit for 2
Family Campfire
- *This package is for four people only. No customization allowed.
-
- 4 beach chairs
- 6 ice cold waters
- 1 fire pit with attendant
- hot dog package (hot dogs, buns, condiments, skewers) OR 1 large pizza
- 1 six-foot table with tablecloth
- 3 tiki torches
- s’mores kit for 4
Large Group Campfire
-
- 12 beach chairs
- 12 ice cold waters
- 1 fire pit with attendant
- 4 tiki torches
- 1 six-foot table with tablecloth
- s’mores kit for 12
Party Campfire
- *For special events with more than 30 guests, please contact Excel at 850-353-3276 for a personalized quote and package options.
-
- 30 beach chairs
- 30 ice cold waters
- 2 fire pits with attendants
- 6 tiki torches
- s’mores kit for 30
- 2 six-foot tables with tablecloths
Wedding Campfire
- Contact Excel Beach Service directly for custom quotes based on vision and guest count. 850-353-3276 or Email
Campfire Add-Ons
Beach Campfire Information (FAQs)
Enjoy Alabama’s beautiful white-sand beaches while keeping them clean and safe for future visitors and wildlife. The goal is simple: pack out everything you bring in! From picking up trash to leaving natural areas untouched, it’s easy for everyone to help preserve our stunning beaches.
Pack it Up
Any structures or equipment left on the beach an hour after sunset will be removed and disposed of by beach patrol.
Protect the Dunes
Staying off the dunes will help us preserve our dune system and the habitat it provides for local wildlife.
Prohibited Items
Glass containers, tents larger than 10×10, fireworks, fires, pets, vehicles, excessive digging, overnight camping.
Stay safe while enjoying the waves by following the Beach Flag Warning System! Keep an eye out for flags that indicate water conditions, from calm waters to strong currents, so you know when it’s best to swim, stay cautious, or relax on the sand. It’s a simple way to make the most of your beach day while keeping safety first.There are no lifeguards on duty at Turquoise Place. Please enjoy our Gulf waters responsibly and know that the absence of red flags does not assure safe conditions.
Surf Conditions Text Alerts
Text “ALBEACHES” to 888777
MEDIUM HAZARD
Moderate surf and/or currents
MARINE PESTS ARE PRESENT
Exercise caution
HIGH HAZARD
High surf and/or strong currents
WATER CLOSED TO THE PUBLIC
It is illegal to enter the Gulf of Mexico within the corporate limits of either city when two red flags are displayed.
