You’ve made it through some tough times this year. And, while you may feel like you’re ready to close the book on 2020, we’re not quite there yet. If you can’t close the book, you can at least turn the page.

After months of survival mode, it’s time to treat yourself.

Maybe you feel like you’re stuck in the movie “Groundhog Day” with Bill Murray. Whether it’s staring at the same walls or being an interim schoolteacher for your kids, the days are probably wearing long on you. Treat yourself to a mental health break. Wiggle your toes in the sand, feel the warm surf of a wide-open Gulf and take in a breathtaking sunset. Now, it’s your time to focus on you, your health and your wellness.

Treat yourself to the lowest rates of the season and book now to start a new chapter in 2020. Use Promo Code TREATBC.

Valid on stays 9/9/20 to 12/28/20. Not valid on previously booked reservations. Cannot be combined with any other offers. Three-night minimum required.

Get the latest COVID-19 information affecting the resort, including amenity openings/closings and hours of operation.

Treat Yourself at Gulf Shores’ Only Full-Service Resort

Live! at The Beach Club Resort & Spa

Watch our live BeachCam for your white-sand beach fix until your family’s much-deserved vacation is here.

livestream from The Beach Club

Your Safety is Our Priority

We’re thrilled to invite you to reconnect and decompress at The Beach Club Resort & Spa. We want you to know your family’s safety is our highest priority. While we are committed to making sure you enjoy your time at the beach, our team is also committed to cleanliness. For the latest information on mask requirements, cleaning protocols and amenities, please refer to our COVID-19 page.

Mid-Stay Cleans at The Beach Club Resort Gulf Shores Alabama
  • Our resort uses cleaning products and protocols which meet EPA guidelines and are approved for use and effective against viruses, bacteria and other airborne and bloodborne pathogens.
  • The Clean Bed Guarantee ensures all coverlets are freshly laundered prior to every arrival. Other vacation rental management companies only launder comforters and coverlets quarterly or a few times a year. Sealed laundry bags are also used.
  • Menus in restaurants are sanitized between uses.
  • We will continue to adhere to social distancing in all areas of the resort.
  • Public self-service coffee and water stations are temporarily suspended.
The Spa at The Beach Club

6 Ways to Treat Yourself in Gulf Shores

As crazy as 2020 has been, everyone needs a getaway to rest and relax. That’s just one more reason to love The Beach Club Resort & Spa. When you visit, you’ll feel like you can truly unwind. Whether you want to shop, lay in the sun or relax at The Spa for a day, once you arrive, you really never have to leave.


This resort was everything we could’ve ask for and more. This place is so amazing when it comes to a secluded family vacation! We had so much fun! We will definitely be back! Thank you beach club for the best vacation ever!

Kali R.